How is community feedback being handled by EA and being integrated into the development of the platform?

Electronic Arts (EA) uses a strategy that is articulated by collaboration and being responsive to the needs of users in the treatment and incorporation of community feedback within the platform.

Community feedback describes more than a data collection event.

It describes dynamic, engaging practices that place the evolving platform at the centre of a broadening circle of engaged communities.

A community-centric platform positions EA as an organization on the leading edge of movements toward digital transformations in cities - movements propelled by demands for democratic voices in development that increase efficiencies and user-friendliness for solutions.

The participatory mode places active feedback right at the centre of the design process, ensuring that new features can be quickly developed and implemented to resonate with the community.

As EA improves its ways of collecting and using feedback, it is very important to create systems that can change and adjust, helping the platform to fit the always-changing wants of its users.

This constant work not only makes the platform better but also builds the bond between makers and the group, growing a feeling of ownership and teamwork.