What future trends can be expected for the EA Games platform?

EA Games will use the new trends to channel innovation that promises a revolutionary effect on technological progress in different sectors through its strategic trends of the future.

 This involves the "One EA" approach, where there is convergence in the development of games and marketing processes, with a view to achieving a unified brand experience targeting a diversity of players.

Since this will ensure that there is continuous improvement in customer numbers, due to an emphasis on cross-platform integration that is fully accessible to many more customers, this strategy can be considered part of the firm’s long-run plans.

Overemphasis on digital transformation in EA is an indication of the firm’s readiness to change how digital games are put in place; therefore, the firm will also be at the forefront of adjustments in trends about it to modify strategies for the digital age.

This digital push is supported by a great desire to grow customer trust and make strong community bonds, which shows that EA does not just want to get new players but also wants to keep them through fun and new experiences [34].

If these fads come together, EA's top choice is likely to focus on a player-centred style of thinking, making sure its products and services are not just fun but also custom-made to meet the changing wishes of its many players [34].

To reach these aims, EA has to keep on putting money into better digital tools, which are very important for getting and holding players in a super tough market.