The evolution of Steam's platform and the strategic use of sales and discounts play a central role in increasing user retention and satisfaction bringing many new installations at a lower price, thus increasing user satisfaction as well as loyalty toward the platform since with more value provided consistently, they find themselves further inclined to stay within the ecosystem.
Major among them, the Steam Summer Sale has essential playings inside creating excitement and engagement from the gaming community and also making possible an increased user retention due to the sense of anticipation and community involvement .
Running a lot cheaper gaming, discounts contribute greatly toward retaining the existing user base since they are induced to spend considerably more frequently as well as in a much broader selection of titles without a financial strain.
This will attract new users and retain old users who are engaged and will serve to grow Steam's market share because it will have such a robust user base in this highly competitive PC gaming market.
As Steam continues to expand the use of such promotional strategies, it should be important to monitor the frequency as well as the depth of the discounts to not fall into what can be described as a black hole due to over-discounting that impacts negatively on reviews and retention by users. This calls for a strategic sales and discount approach to keep users engaged and loyal.